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If the Format Fits …

collection of oil paints

As you prepare to write, what is the best format to convey your message? Once you decide on your idea, know your target your audience, and lock in the take-home value you will provide to that audience, the next step is to decide on the best format to convey your message. There are myriad ways […]

What Is The Take-Home Value For Your Reader?

Shopper carrying bags

What is the take-home value of your writing for your reader? How does your idea, message, or story benefit your audience? Why would someone invest their limited time to read your writing? Why would your reader trade their hard-earned funds to purchase your project? In other words, what take-home value do you provide? Types of […]

Who is Your Audience?

Kids in rain boots, are they your audience?

You have an idea, message, or story you want to share. The question is, who do you want to share your message with? Before you begin writing, clarify exactly who you are speaking to. This is as important as dialing a specific number when you make a phone call. No project – outside God’s Word […]