What is the take-home value of your writing for your reader?
How does your idea, message, or story benefit your audience? Why would someone invest their limited time to read your writing? Why would your reader trade their hard-earned funds to purchase your project?
In other words, what take-home value do you provide?
Types of Take-Home Value
Types of take-home value writers offer include
Consumers particularly appreciate entertainment and humor. As standalones or combined with items in the list above, entertainment and humor are perfectly respectable – even admirable – take-home values to give your audience.
The Value of Humor and Entertainment
Like Mary Poppins’ spoonful of sugar helps the medicine go down, humor is a disarming delivery vehicle. Dave Barry and Martha Bolton couched plenty of insights about people in laugh-out-loud humor.
Grand master of the American action adventure novel, Clive Cussler made the New York Times bestseller list more than 20 times writing highly entertaining stories that have been published in 40 languages and in 100 countries. For this fan, besides marveling at the author’s bold and audacious plots, I return to his work for therapeutic recovery when life becomes too real. Similarly, the multi-book Hank the Cowdog series, and Winnie the Pooh are trustworthy go-tos featuring beloved and familiar characters, and always a happy and satisfying ending.
Pamela and Bill Farrel consistently encourage readers to build strong marriage relationships anchored on Biblical principles. Linda Evans Shepherd provides a solid blue-print for prayer. June Hunt delivers practical counsel for healthy living. Think of the authors you return to. Why do you like that author’s work? The answer to that question identifies the take-home value that author delivers.
Give Abundant Take-Home Value
When you pen a project to be viewed and consumed by others, you create an exchange. You expect your audience to read your writing. Your audience expects you will make the experience of reading your work worthwhile.
To keep your end of the agreement, clarify the benefit you plan to provide. Purposefully and generously give your audience abundant take-home value.